Creative Direction & Styling

Bachelor of Design Degree


Bachelor of Design, Creative Direction & Styling, is for students who want to pursue a career as a highly skilled stylist. With a passion for style, and a creative mind full of visual ideas, Creative Direction & Styling students learn how to recognise, reinvent and define image for the fashion, events, food and interiors industries.

With recognised top level instruction and learning environments which invite experimentation and exploratory creative practice, our graduates are ready to begin their career as influencers, innovators, stylists and creative directors. 

Just some of the industry partners our students & alumni have had opportunities with:


Creative Direction & Styling

Creative Direction & Styling challenges a students’ ability to work in a multidisciplinary industry. Each study period has a focus on an area of creative direction including; visual merchandising, photography, fashion styling, food styling, editorial and moving image, graphic design, interior design & styling, event design and management and a signature project. Students are encouraged to develop their own ideas and experiment in producing a variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, digital, interactive and print advertising campaigns, and social media content.

The Creative Direction specialisation is underpinned by core graphic design principles and skills for the styling of people and spaces, photography and the presentation of ideas for magazine and publishing within print and digital formats. Graduates will have professionally developed their personal design philosophy, team leadership skills and the ability to creatively direct unique and innovative design outcomes.

This specialisation also covers key business skills including copywriting, PR and social media, fashion production management, business planning, time management and budgeting. Cultural studies in the history of art, design, dress, fashion and lifestyle culture, provide the necessary skills to make a critical assessment of a brand or client.

We proudly deliver an exceptional 1,728* hours over two years and we encourage you to compare.

You won't find another degree like it in Australia.


Course Subjects

Design Contexts

In year one, students will be immersed in the foundation elements of design context that look at the historical, cultural and social influences that impact on contemporary design practices. Students relate their research to their chosen specialisation and how the relationship of culture, history and marketplace informs design and designers today. In the second and final year, design context students investigate the relationship between design and marketing, how to integrate design with industry business models and how design integrates with the professional world.

Digital Design

Focuses on visual communication through print and digital media. This area of study examines the principles of communication realised through effective and innovative visual outcomes.

Illustration for Design

Focuses on communication techniques relevant to the specialisation of choice.  A diverse range of media is investigated, used and mastered to successfully communicate design intent through illustration.

Design Methods

Investigates and interrogates design innovation in your chosen specialisation area. Materiality is explored to aid design innovation.

Design Workshop

Supports students through the realisation of their 2D design to a 3D prototype. This area of study provides students with the opportunity to integrate and apply their skills and knowledge from all other subject areas. Discipline-specific technical practices are developed in the design workshop.



Creative Direction & Styling Student

Melbourne Campus

The different subjects in the creative direction & styling course have pushed me to experiment. The wide breadth of the course subjects has definitely helped me figure out what I enjoy most and develop my own style. It’s been extremely beneficial to also gain inside knowledge from the teachers that are also currently working in the creative industry. 

Graduate Outcomes

Here are just some examples of career outcomes our Creative Direction & Styling graduates have continued into:

- Art Director

- Event Manager

- Creative Director

- Photographer

- Graphic Designer

- Stylist

- Influencer

- Magazine Editor

- Visual Merchandiser

- Social Media Manager

- Blog Director/ Editor

- Design Journalist

- Fashion Buyer

- Runway Coordinator

- Trend Forecaster

- Design Director

Campus & Facilities

With design-centric campuses in Melbourne and Sydney, Whitehouse students are provided with state-of-the-art facilities within each of their subjects. Exclusive access to digital resources, online trend-forecasting services, a specialist design library, student rooftop garden and fully-equipped photography studio.

Whitehouse is continuously updating and replenishing resources to ensure that students have extensive research support. Check out our campuses here.