Yeojin Bae

Yeojin Bae


Since graduating from Whitehouse Institute of Design in 1992, Korean-born Australian Designer, Yeojin Bae has gained a successful following for her stylish pieces that are distinctly recognisable for their street glamour and innovative prints.

At age 15, she was the youngest student to have attended the Whitehouse Institute of Design. From that point on Yeojin lived and breathed fashion. Yeojin immersed herself in the industry working as a senior designer for the labels Charlie Brown and SABA, as well as securing coveted internships with Marc Jacobs and Anna Sui in New York.

After thirteen years of design experience Yeojin launched her own eponymous label in 2006. Its contemporary femininity struck a nerve with New York’s most influential buyers, with leading department store Barney’s buying her entire collection.

In 2007 she was awarded the L'Oreal Melbourne Fashion Festival (LMFF) Designer Award presented by Tiffany and Co, one of the most prestigious awards for young designers. In the same year Yeojin was invited to design a unique capsule collection for Target Australia in October.

Yeojin’s breakthrough status was cemented further when she was nominated in 2009 for the Prix de Marie Claire Designer of the Year Award.

So coveted is her signature style that Yeojin’s unique designs are now found in the world’s most desired shopping destinations, including Barneys New York, Matches in London and Harvey Nichols in Dubai. Yeojin has definitely built her career with the patience of a perfectionist.