After graduating from the Creative Direction & Styling degree in 2012, Sam Wolf went on to work with Australian Celebrity Stylist, Kelly Smythe, as a Senior Stylist.
In 2013 he made the move to New York to pursue a freelance Styling career, where he has since worked with the likes of; Edward Enninful, Mario Sorrenti, Terry Richardson and Christine Centenera, with his work gracing the pages of publications such as; AnOther magazine, Purple magazine, VOGUE Russia, VOGUE Mexico, i-D online and VOGUE Australia.
In 2014 he became Executive Creative Assistant to Fern Mallis, who is often dubbed as the original creator of New York Fashion Week.
Within this role Woolf coordinates interviews on Fern’s radio show (SiriusXM, ‘Fashion Insiders’). Including Lori Goldstein, Zac Posen, BryanBoy and Ken Downing. As well as the 92nd Street Y interviews including the late Bill Cunningham, Valentino, Victoria Beckham and Cindy Crawford. He managed photo clearance for Fern Mallis’ Fashion Icons book published by Rizzoli, involving direct communication with each ‘icon’ feature and their team. Woolf is in charge of coordinating Fern’s professional and personal schedule, travel logistics and social media presence. As well as managing and coordinating Fern’s NYFW show and event schedule. This included attendance alongside Fern, reporting on shows and meeting with designers, stylists, buyers and editors for content creation and interviews.