L'Oreal Melbourne Fashion Festival

The Whitehouse, Melbourne Campus, was the venue of choice for Myer to launch its Autumn Winter Collections. The event caused a media frenzy, making the front page of The Herald Sun and up front news articles in The Australian and The Age, followed by coverage on Today and Sun Rise.

With champagne, celebrities, a 13- metre-long LED screen as a backdrop to the runway and soundtrack rounded out with a live orchestra and singers- the guests were treated to a spectacular showcase of Australian Design.

Whitehouse students assisted backstage to dress the models, while the runway displayed even more depth to the Whitehouse collaboration, including collections from former Whitehouse students Yeojin Bae and Camilla and Marc.

The who's who of the industry were in attendance, along with celebrities, Rupert and Annabelle Myer and Charlie Brown's muse, Lauren Dundervic (Miss Universe).

Myer ambassador Jennifer Hawkins closed the show in a lavender one-shoulder evening dress by former Whitehouse student, Yeojin Bae.

To see official coverage of the Runway Parade:
http://www.lucasdawson.com.au/main.php?g2_itemId=39791