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featured books at Whitehouse - 2011
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Art Direction + Editorial DesignFor magazines and newspapers, both print and online, good editorial design is essential for grabbing the attention of readers. Using examples from magazines and newspapers from the UK, Europe and beyond, this book teaches the fundamentals of editorial design and layout, explaining how production for publications is organized. In the final chapter, case studies of some of the most influential designers of the 20th century provide an insight into how the aesthetics and impact of magazines has changed over the years. Zappaterra, Yolanda 2007, Art direction + editorial design, Abrams Studio, New York. Main collection – 686.2 ZAP |
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Brand Identity Essentials: 100 principles for designing logos and building brandsThis book defines the difference between logos, brands and brand identity, exploring what each means to designers and clients, and how they are all linked together. Using examples of world-class design, Brand Identity Essentials provides a valuable reference for connecting visual design elements to branding concepts. Each of the “100 principles” is given its own treatment, with clear explanations, well-chosen graphics and clever diagrams to visually represent the concepts. Budelmann, Kevin, Kim, Yang & Wozniak, Curt 2010, Brand identity essentials: 100 principles for designing logos and building brands, Rockport Publishers, Beverley, Massachusetts Main collection – 741.6 BUD
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Colour Hunting: How colour influences how we buy, make and feelColour is vital to our visual experiences and can also affect other senses such as feeling and taste. It can even influence us subconsciously. Written by experts in colour, design and psychology, this book considers the facets and functions of colour and its effects. It is divided into three sections: Commerce, which discusses colour trends and colour in branding; Aesthetics, which looks at how colour is applied to a wide range of materials; and Wellbeing, which considers peoples’ relationship with colour and how it influences us both physically and psychologically. Tan, Jean 2011, Colour Hunting: How colour influences how we buy, make and feel, Frame Publishers, Amsterdam Set texts – 701.85 COL
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Design for Special Events: 500 of the best logos, invitations and graphicsEach design featured in Design for Special Events comes from a real event. A vast range of event types are featured, from private weddings to huge public spectacles such as music festivals and sporting events. This is a great source of inspiration, showing a variety of styles, techniques, materials, typography and colour schemes, and how they have been used to create strong, interesting and memorable designs. Top, Peleg 2009, Design for special events: 500 of the best logos, invitations and graphics, Rockport Publishers, Beverley, Massachusetts Main collection – 741.6 TOP
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Fashion designers' sketchbooksFor a designer, sketchbooks capture and facilitate research, suport design development and communicate ideas. This book takes the idea of the sketchbook and extends it to include the entire creative process, collecting together the inspirations, ideas and influences of some of the biggest names in fashion. Each featured designer describes how they work and reasearch, in words as well as pictures. Garments on the catwalk are juxtaposed with lookbooks, original research material and finished illustrations, giving a new perspective on the working methods of leading international designers. This unique approach makes the book a fascinating resource for both students and designers. Davies, Hywell 2010, Fashion designers' sketchbooks, Lawrence King Publishing, London Main collection – 741.672 DAV |
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Universal design best practice, Volume 1This book showcases the winners of the REHACARE Design Award 2008/2009. The award is given for the design of objects which make life easier for people with mobility difficulties and disabilities. Profiles of the winners in each catergory include photographs and detailed descriptions of the design philosophy behind each item. The introductory chapters include a brief history of the design of mobility equipment and prosthetics. Zec, Peter 2009-, Universal design best practice, Volume 1, Red Dot Edition, Essen, Germany Main collection – 745.2 UNI
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Model makingDespite the sophisticated computer modelling techniques available today, physical models are still a compelling tool for representing ideas and visualising a finished project. An architectural model can provide a solid, tactile and engaging connection with an object that does not yet exist in the real world. Part of the Architecture Brief Series, this book provides in-depth information on the materials and techniques used in architectural model making, and how to use them create the desired effect. It also features a handy glossary of design concepts and an inspiring gallery of finished models. Werner, Megan 2011, Model making, Princeton Architectual Press, New York Main collection – 720.28 WER |
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Brand/story: Ralph, Vera, Johnny, Billy, and other adventures in fashion brandingFashion labels and retailers have to grab their audience's attention, and one way this is done is with clever branding and advertising. A brand doesn't just identify a product, it can tell a story and create an identity for a company. Through case studies of famous and risque branding campaigns for some of fashion's biggest brands (including Dolce & Gabbana, Vera Wang and Abercrombie & Fitch) and interviews with leaders in fashion branding and PR, Brand/Story examines why advertisers use the techniques they do, and gives readers the perspective to think critically about branding. Hancock, Joseph 2009, Brand/story: Ralph, Vera, Johnny, Billy and other adventures in fashion branding, Fairchild Books, New York Main collection – 658.827 HAN |
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In BetweenIn Between celebrates Guy Bourdin as one of the greats of photography, charting the course of his career and artistic development from the 1950s to the 1980s. The book is designed to make the most of Bourdin's signature 'double-page spreads', images which are both beautiful and controversial. Most of the featured photographs come from vintage issues of Vogue Paris. Bourdin, Guy 2010, In between, Steidl, Göttingen, Germany Main collection – 770.92 BOU |
