encompassing innovative pursuits

On successful completion of the Bachelor of Design graduates with the Styling and Creative Direction specialisation will be able to draw upon a body of knowledge that encompasses research, trend prediction, digital communication, effective project management and total concept team management to make commercially driven stylistic solutions across a wide range of multi disciplinary media and design contexts. 

A Whitehouse Styling and Creative Direction graduate may launch into a career as a visually literate design innovator attuned to higher order thinking, with a life long passion for design enquiry, who can make a significant contribution to their field. The integration of design theory and design practice is an imperative of the Bachelor of Design. This contributes to a graduate who ultimately becomes an asset to the broader Australian economy and potentially a leader in the national and international visual representation design industries. 

Graduate career pathways may include: design professionals and practitioners such as stylist, creative director, event stylist, art director, illustrator, trend forecaster, visual merchandiser, fashion buyer, style journalist and design academics at Masters and Doctoral level. 

UNIT DESCRIPTORS STYLING and CREATIVE DIRECTION 

Design Context

The Design Context Curriculum supports students’ understanding and appreciation of the complex issues that frame the contemporary practices of design. The curriculum approaches design as a pluralist activity that occurs within a spectrum of social, political, economic and technological contexts. This enables the students to see the broader relationships between their area of practice and the history of design and art.

• COR 105 Design in Historical Contexts II
• COR 201 Design in Contemporary Contexts
• COR205 Design in Business Contexts
• COR301 Design in Marketing Contexts
• COR305 Design in Professional Contexts 

Design Communications

The purpose of these subjects is to provide students with the knowledge, skills and attitudes required to create visual images and communications for professional production. These subjects examine how analogue and digital visual media can be used and combined to produce meaningful effective communications. This subject forms part of the style direction strand and develops the students’ abilities in creating visual material to describe, develop and market styling and event projects.

• COR102 Visual Design Communications I
• COR106 Visual Design Communications II
• STL202 Specialised Communications I (Styling and Creative Direction)
• STL206 Specialised Communications II (Styling and Creative Direction)
• COR302 Advanced Illustration
• COR306 Professional Communication 

Design Methods

The purpose of these subjects is to support students’ investigation of specialised styling and creative direction processes, building on the basic design concepts covered in the Design Communications and Design Context subjects.Students explore materials and processes involved in visual communication strategies particular to the print media/publication and styling design industries. These subjects contribute to the degree by providing students with the opportunity to develop basic knowledge in the systems, technologies and materials that are used in the realisation and production of styling concepts.

• COR103 Design Methods and Processes
• COR107 Design Ideas and Concepts
• STL203 Specialised Materials and Processes I (Styling and Creative Direction)
• STL207 Specialised Materials and Processes II (Styling and Creative Direction)
• STL303 Specialised Materials and Processes III (Styling and Creative Direction)
• STL307 Specialised Materials and Processes IV (Styling and Creative Direction) 

Design Synthesis

The six subjects in the Design Synthesis strand provide the opportunity to integrate and apply learning from other subjects studied in the same semester, to conceptually and practically related design projects. These subjects are fundamental to the course and focus on the implementation of creative design challenges across all styling fields from visual merchandising, fashion and beauty styling, interior styling, event design and creative direction.

• STL104 Specialised Studio Workshop I (Styling and Creative Direction)
• STL108 Specialised Studio Workshop II (Styling and Creative Direction)
• STL204 Specialised Studio Workshop III (Styling and Creative Direction)
• STL208 Specialised Studio Workshop IV (Styling and Creative Direction)
• STL304 Specialised Studio Workshop V (Styling and Creative Direction)
• STL308 Specialised Studio Workshop VI (Styling and Creative Direction)