Join Whitehouse in Support of our 2014 Graduating Students at our Graduate Exhibition & Parade!

Whitehouse Institute of Design, Australia is marking its 26th year of excellence in design education with a celebration of design thinking, creativity and innovation, and a showcase of the work of graduating students from across Creative Direction, Fashion and Interior Design!

Our Sydney and Melbourne graduating students will exhibit their final collections from each of our specializations to supportive family, friends, alumni and staff.

Get your ticket today! Tickets are available by following the links below, for further event information contact Whitehouse on 1300 551 433 or head to www.whitehouse-design.edu.au!

Sydney Ticket Links:

Monday Evening – http://bit.ly/1vPe1is

Tuesday Evening – http://bit.ly/1y8gnx5

Matinee – http://bit.ly/1vRQsY7

Melbourne Ticket Links

Wednesday Evening – http://bit.ly/1uCVnMa

Thursday Evening – http://bit.ly/1t3nYeZ

Matinee – http://bit.ly/1tCMzBM

FacebookTwitterMySpaceShare

Whitehouse Institute of Design, Australia tours the Hermes Festival Des Metiers!

FacebookTwitterMySpaceShare

How To Build Your Creative Portfolio!

Your creative portfolio is your passport to success in the design industry. It introduces not only yourself as a designer but also your experience, breadth of talent, range of interests and your personal approach to design. Here are 5 tips and tricks to give your Creative Portfolio the competitive edge it needs to help land your dream job!

1. Introduce Yourself

It may sound obvious, but having an introduction page allows you to set the tone of the portfolio to follow, and also gives you an opportunity to include personal influences, your goals and objectives etc. Keep in mind however that you are introducing yourself and your experience in design and not writing a biography.

2. Include A Range of Your Work

Being able to showcase skill and experience in a number of fields will demonstrate your flexibility and ability in design. For example, if you are not only talented at illustration but also photo editing, your portfolio will need to reflect this. Allow your portfolio to showcase multiple skills and provide context for each example for the reader to reference.

3. Let Your Designs and Examples Speak for Themselves

“People start reading when they’re interested and stop reading when they’re not’ – Jim Mullen. As Mullen perfectly states, words are incredibly powerful but if not used wisely, can distract from the purpose of your portfolio! Don’t be afraid to include bodies of text but only if the text relates to the image.

4. Stay Relevant

Don’t look at your portfolio as a record of your work, instead it should look to the future and show off what you are capable of doing. Try and resist overloading your portfolio with old or irrelevant examples. Everything you choose to showcase in your creative portfolio must have a purpose and a reason for being included. By regularly editing your portfolio and tailoring it to a specific objective, you will maintain a fresh collection of previous work whilst avoiding a disjointed, aged or disconnected portfolio.

5. Show it off!

Once you are happy with your portfolio and the work you have included, get a second, third, fourth and fifth opinion before releasing it into the world. Asking for advice from third parties will allow you to get an external perspective and insight into how the portfolio is presented and what it says about your design skill and also yourself as a designer!

We offer a 2 day Portfolio Development Workshop scheduled for this coming November the 13th and 14th! Learn effective layout and mounting techniques develop some original pieces for your portfolio and give your portfolio a competitive edge! To find out more, head to www.whitehouse-design.edu.au or give us a call on 1300 551 433 to find out more!

FacebookTwitterMySpaceShare

Whitehouse Catches Up With 2008 Advanced Diploma Fashion Graduate, Mariam Seddiq!

Whitehouse Institute of Design, Australia caught up with Mariam Seddiq, 2008 Advanced Diploma Fashion Graduate, to see where she is at in the creative world and she has some great advice for our  current Whitehouse students:

What have you learnt about the industry and yourself whist studying at Whitehouse?

I learnt that it is extremely hard to gain a design job in today’s society and that you really need to excel when you are an intern whilst studying. Studying and working in the industry at the same time is crucial.


What you gained from your time at Whitehouse, how did Whitehouse support you?

Undertaking  post graduate studies at the Accademia Italiana Arte Moda in Florence,  Italy was the best thing that has ever happened to me and that opportunity was given to me because of an Agreement that Whitehouse has with the Accademia and my amazing teachers at the time saw my potential. I hope they are proud of themselves as they are a big part of my journey!

Any competitions or events you were involved in during/after you time at Whitehouse?

I entered any competition that came my way and never let any slip by. I was a finalist many times. I was 2 finalists in one show which chose designers from all over the world and they chose me twice because I submitted 2 collection in the hope to get one in and I got both which was amazing! I won the becks bier competition and had my artwork displayed with Australia’s best known designers. The artwork got auctioned off for the Tsunami and I was ranked number 10 out of 82 artworks. Competitions help you grow and make new friends in the industry. See below link to my blog to view the results.

10th Anniversary Mercedes Fashion Week – Marie Claire Tsunami Designer Canvas Project

MARIAM SEDDIQ X BECKS BIER

“”The Marie Claire Mercedes Australian Fashion Week Designer Canvas Project raised almost $30, 000, which was a fantastic result!

Whilst the full list of artworks cannot be released and the amounts they were sold for, I am pleased to see that the Mariam Seddiq artwork sold for $750.20 and went for the 10th highest figure. With a total of 82 canvases auctioned off, this is a great result. “”……… Marie Claire Magazine staff member 2008

Listed below are the top 20 artworks:

1.      Jayson Brunsdon artwork

2.      Alannah Hill artwork

3.      Trelise Cooper artwork

4.      Tea Rose artwork

5.      Mouth artwork

6.      Alex Perry artwork ( x 3)

7.      Toni Maticevski artwork

8.      From St Xavier artwork

9.      Akira artwork

10.  Mariam Seddiq artwork

11.  Chloe Maxwell artwork

12.  Mimco artwork

13.  Nicola Finetti artwork

14.  sass & bide artwork

15.  Mary Shackman artwork

16.  Ericaamerica artwork

17.  Easton Pearson artwork

18.  Schwarzkopf Professional artwork

19.  Wayne Cooper artwork

20.  World artwork


Life after Whitehouse, what are you doing now?

Working full time as an assistant buyer and working full time on my label and lots of new projects. 7 days and 7 nights!



Any advice to current students studying at Whitehouse?

Listen and learn haha…… Life is very different in the after life!

Keep up with Mariam’s exciting journey through Fashion Design by keeping a close eye on her website www.mariamseddiq.com/ and to read the rest of the Style.com interview, click here: http://stylem.ag/1puKuWg.

FacebookTwitterMySpaceShare

Whitehouse Catches Up With 2013 Creative Direction & Styling Graduate Amy Wright

It was Whitehouse Institute of Design, Australia’s Creative Direction & Styling 2013 Graduate Amy Wright’s final work that caught the eye of the owner and creative director at Cue Clothing Co / Veronika Maine, resulting in Amy landing a job in their Head Office. We asked Amy about her time studying at Whitehouse, and her advice to any current Whitehouse design students:

What did you gained from your time at Whitehouse and how did Whitehouse support you?

“The teachers were great and really supportive. Uni was stressful and often hectic, but this taught me to multitask and perform under pressure. Compiling the creative process journals were also beneficial in hindsight – in the real world you often don’t have the time to exercise this creative freedom – it taught me to quickly streamline my ideas and execute them with finesse and tentative thought”.

What you learnt about the industry and yourself whist studying at Whitehouse?

“Meeting people and gaining industry experience is crucial. While it might seem difficult or unmanageable, it is truly beneficial to undertake as much work experience as you can during Uni, as it definitely helps delineate you from other candidates when applying for jobs after Uni”.

Any competitions or events you were involved in during/after you time at Whitehouse?

“My final work was nominated for the Top Four in my year group. During Whitehouse I was also doing a lot of freelance styling in my spare time and had several shoots published in small print and online magazines. It was actually my final work at Whitehouse which caught the eye of the Owner and Creative Director at Cue Clothing Co / Veronika Maine where I now work in the head office”.

Life after Whitehouse, what are you doing now?

“Working in the head office of Cue Clothing Co. My role involves coordinating the online styling and content for both brands’ online stores and assisting in the creating online editorial and flat lay content for social media and EDMs. I have put my freelance work on hold to concentrate on this; however I plan to work overseas in the future”.

Any advice to current students studying at Whitehouse?

“Work as hard as you can. Much to my surprise, a lot of the computing aspects of the course have been extremely useful in so many ways – I would definitely recommend applying yourself in these classes and maximizing your time with the teacher”.

FacebookTwitterMySpaceShare

Jessica Andreatta Puts Her Best Foot Forward at Urge Footwear!

After graduating from Whitehouse Institute of Design, Australia back in 2007, Jessica Andreatta has experienced great success, stepping into her current role as Creative Director at Northern Beaches label, Urge footwear as of September last year.

After studying Fashion Design, Jess began working in the Industry designing apparel before her eventual move to Urge. The skills learnt during her studies in garment construction and design enabled her to move into the world of footwear with a sound understanding of the processes involved when designing and developing a product from concept through to consumer.

The Vault Online recently interviewed Jess as part of their ‘Vault Insider’. Click through below to read the rest of the interview and to find out more about Jess’ growing success!

http://www.thevaultonline.com.au/blog.php?poid=711

Congratulations on all your success from all at Whitehouse Institute of Design, Australia!

FacebookTwitterMySpaceShare

Whitehouse Institute of Design, Australia Graduate Nicola Dunn Answers Hollywood’s Beckoning Call

“In order to graduate from Whitehouse you need to have talent, passion and an excellent work ethic. These are qualities I look for in all my crew, as without them, you simply won’t survive in the film industry. It’s very competitive, the hours are long and it can be incredibly stressful. Don’t get me wrong, the rewards are wonderful, but there is a huge level of commitment required to succeed. I think this level of commitment and the necessary ability to work well under pressure, is not dissimilar to that required at Whitehouse. It only makes sense that graduates would make great employees.” – Nicola Dunn, 1994.

Nicola began her career as a fashion stylist. Her career has transitioned from working in editorial and advertising stills, on runway shows and music videos, to styling celebrities such as Heath Ledger, Guy Pearce and Abbie Cornish. After deciding to follow her dreams in the film industry, Nicola enthusiastically answered Hollywood’s beckoning call.

She has since designed over one hundred and eighty television commercials, a TV mini-series and numerous feature films and short films. These projects have ranged from studio based multi-million dollar productions, such as Rogue and Tripping Over, to low budget independent films. These include the internationally acclaimed cult hit Wolf Creek, one of Australia’s most successful films to date, and her most recent American production, 6 Miranda Drive, starring Kevin Bacon.

“I am often just inspired by people walking down the street. I love anyone who is willing to take a risk and think outside the box. People who create their own style, rather than being defined by the latest fashions.”

Upon returning to tinsel town, Nicola noted the fast pace and whirlwind lifestyle of her profession:

“No sooner than I have arrived in LA, I have to leave again! I was offered a gig in Colorado, I will just be costume supervisor on this one but it’s an amazing script (1960′s road movie) and great cast (Jessica Alba, Luke Wilson, Josh Lucas). The film is being directed by Kevin Connelly (E from Entourage).”

Making the move required a lot of hard work, determination and personal sacrifice. Nicola’s transition from her comfort zone in Australia to a fast-paced career in Hollywood is testament to her incredible sense of ambition and want for success.

“Since I graduated from Whitehouse, I’ve travelled the world, lived in numerous cities and been fortunate enough to work in a field that I’m passionate about. I’ve worked with highly respected filmmakers and created a body of work that I’m very proud of.”

“The highlight of studying at Whitehouse was presenting my final year range with John Galliano in the front row. Even now, I think how amazing it was to have a designer of his international status at a college fashion parade. It was very exciting stuff!”

“My advice is to dream big, work hard and back yourself. Life is not a dress rehearsal, you have one shot to create the life and career that you want, so make it count.”

Whitehouse is looking forward to following the glittering career of graduate Nicola Dunn.

FacebookTwitterMySpaceShare

Whitehouse Institute of Design, Australia Goes Global

2013 graduate Bronson Atkin and second year student Morgan Collyer-Jones awarded first and third place at the International Design Awards in Los Angeles.

We’re excited to announce that two Whitehouse Institute of Design, Australia students have recently been recognised on a global scale. 2013 Bachelor of Design Fashion graduate Bronson Atkin took first place in the Avant-Garde competition at the 2014 International Design Awards (IDA) in Los Angeles for his elegantly tailored menswear collection titled ‘Hold’.

“ I am feeling overwhelmingly privileged and honoured to receive this award from an institution that recognises, celebrates and promotes legendary design visionaries…” Bronson Atkin

Morgan Collyer-Jones, currently a second year Fashion Design student, took home third prize in the same competition for her ‘Dérive’ project!

“In my research, I was inspired by the French word ‘Dérive’, for someone to leave their life behind and let the spirit of the landscape and architecture move them. That’s what I tried to recreate with these garments. To be able to look at them and be inspired by the form and fluidity of the of both organic and man made scenery” Morgan has stated in her rationale of her project.

This annual competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in Architecture, Interior, Product, Graphic and Fashion Design on a global level.

Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards ‘Book of Designs’. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions were made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation.

Have a look at the image gallery to see their work and be sure to congratulate them on this momentous achievement.

We are so proud of you both Bronson and Morgan! Congratulations!

FacebookTwitterMySpaceShare

OPEN HOUSE IS ONLY 2 WEEKS AWAY!

In just two weeks from today, Whitehouse Institute of Design, Australia is opening its doors to you!

The two-day event, titled Open House, will take place on the 20th and 21st of June at both the Sydney and Melbourne campuses. If you’re considering a career in Fashion Design, Interior Design or Creative Direction and Styling, you’ll benefit from access to industry insiders and current Whitehouse students at the event. Fashion students will showcase their designs in a fashion parade at 12:30pm each day.

Entry is free at both campuses however registration is essential. If you have already registered your attendance, thank you! To save your space, call 1300 551 433 today!

Every day is Open House at Whitehouse Institute of Design, Australia. For further details, head to www.whitehouse-design.edu.au or contact Sydney Campus on 02 9267 8799 / Melbourne Campus on 03 9600 3625 or email enquiry@whitehouse-design.edu.au.

Your creative future may be only a project away

Curiosity. Experimentation. Collaboration.

FacebookTwitterMySpaceShare

‘Dressed to Rest’ Whitehouse Institute of Design Congratulates Winner, Lauren Nuss!

Whitehouse students in Sydney and Melbourne campuses  have recently had the opportunity to work with Crowne Plaza Hotels & Resorts on a fully-fledged professional design task; pyjama designs for the corporate traveller. Once production has been completed, guests of Crowne Plaza may soon be invited to wear some of the most trend-forward, stylish, cosy, comfortable, sustainably produced and beautifully designed pyjamas yet to be found in the marketplace.

The students designed garments to induce rest, and promote a good night’s sleep; students undertook research in a variety of areas including sleep theory, sound and rhythm, luminescence and aroma therapy. These are the sort of industry projects which bring depth to design portfolios and support students’ applications for further study in the Whitehouse Institute’s Master of Design degree.

Judges included

Dr. Melissa Laird, Academic Director, Whitehouse Institute of Design Australia

Whitehouse graduate Lauren Vieyra, Senior Designer at Cue

Tristian Kelly, Naturopath/Sleep therapist from Counting Seashells and The Bondi Sleep School and

Theresa Pragasam-Sidhu, Director Brand Management, Crowne Plaza Hotels & Resorts who made her decisions from Singapore.

Lauren’s prize included a week’s internship with Cue Clothing Company, a weekend at Crowne Plaza Hotels & Resorts and a financial contribution to her studies.

FacebookTwitterMySpaceShare